After a deep analysis we realized that the company’s employees were very good specialists with expert knowledge and experience in agronomy. What we had to work on was the regional sales representatives’ sales and negotiation skills.
A one-off training would not have achieved the necessary results, so we took on a systemic and long-term approach. We created Sales academy consisting of four training modules, 3 days each, interconnected and logically related to one another. While designing the program our consultants took into account the company’s values, principles and sales standards. We also considered the market situation and the category specifics.