When managers or business owners ask themselves this question, this is often a sign of a lack of strategy or a lack of confidence in the current strategy. In such cases, we recommend that you review the current definitions of your mission, vision and strategy.
Thus we will be able to find out to what extent they provide the necessary guidance and whether they really support the right approach to the challenges your company is facing. We can help you with a methodology and process of strategic planning which you can use to devise a new mission and strategy or to review the existing ones so that they provide real strategic value. We will guide you in this process but we will also challenge you with hard questions to figure out for yourself if the changes you are considering are the right ones for the company.