In “The Art of Persuasion,”
you will practice tools, techniques, and approaches that help you communicate persuasively in different situations:
- Convince a client that the deadline they insist on is unrealistic
- Sell your idea to management
- Convince your team to support an upcoming change
- Prove the advantages of your proposal over another
- Overcome a colleague's objections
- And many others
Who the training is for?
Anyone whose work involves persuading others or presenting ideas, products, or services
What we will work on in the training?
Working with your mindset
- How our mindset toward ourselves, the other person, and the situation affects our ability to be persuasive
- Which mindsets help us and which hinder us
- How to work on our mindset so that it works for us
Choosing the right arguments
- Structuring arguments
- Choosing arguments based on who our audience is
- The difference between an argument and evidence
- Formulating benefits and advantages
Working with objections and resistance
- How to understand what is behind the objection – using questions, summarizing, paraphrasing, and other communication techniques
- Approaches for overcoming and handling objections
Nonverbal behavior and body language
- How body language contributes to being persuasive
- How to use our voice optimally
- Behaviors that help us persuade and influence others
Alexandra Iotsova
Trainer
Trainer
I help experts, team leaders, and managers communicate clearly, build trust, manage conflict, and work more effectively as a team. I work mainly with technology, manufacturing, and pharmaceutical companies, using experiential learning, discussion, and practical activities tailored to each company’s context.
My academic background is in pedagogy, and my professional experience has always centered on learning. I have worked both as an internal trainer and as an external consultant. I began my career as a school counselor before moving into experiential learning. For more than 15 years, I have designed training in leadership, team effectiveness, communication, and problem-solving. I also have management experience as the founder and leader of a widely recognized NGO with numerous international campaigns and projects.
Ilian Ilkov
Trainer
Trainer
My calling revolves around the worlds of business and entrepreneurship. On one hand, developing my own business (I am the founder of Baby.bg – the largest online store for baby goods in Bulgaria where I served as a manager from 2013 to 2021), and on the other hand, training people and teams to develop their sales skills and potential.
Another passion of mine is improvisational theater – I have a degree in acting and directing for drama theater, and I’ve been teaching advanced improvisational theater courses for over 8 years
Enrollment
Date: TBD
Location: Sofia
Price per participant: 186 EUR
The price does not include:
- VAT
The price includes:
- Training
- All necessary training materials
Contact:
Lyuba Sevova
l.sevova@ninetynine.bg
+359 885 239 832
